![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/f99db93c-ee35-4dc2-9201-968bac091e10_rw_3840.png?h=f00b52d552a3c2ba88546b205b2ba96b)
REEBOK "Illustrate Your Story"
Official Campaign
Project Overview
These painted shoes were commissioned by Reebok Canada as part of their #IllustrateYourStory social media campaign. The prompt was to create an original design on their Reebok Tridecas that represented the artist's hometown or upbringing, and film a timelapse of the process. Along with two other Canadian artists, I was contacted by the MKTG marketing team to bring my own story to this project. I represented my hometown of Calgary, Alberta with the use of mountain landscapes, a city skyline and a bold, dynamic color palette.
Timeline: 5 days
Responsibilities: Graphic design, Set design, Videography
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/babf698f-3cdf-44d7-a626-68a407a51548_rw_3840.jpg?h=8d4c636c7aac932f2ec8731748301c9b)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/cdfa9fc1-2b15-4213-a79e-b4a6ce528306_rw_3840.jpg?h=e33817009a4e7324d94d02e9056f1539)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/3d782cf2-bfaa-4c52-8983-e4fd6f94caed_rw_3840.jpg?h=ac4a692591801561f913722d60587761)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/346b8292-b58c-4d36-816c-42ecce2e2f2a_rw_3840.jpg?h=2bbcae23d5b9e3f521166eb6f168f5d1)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/7b1a0e9d-1d05-4a12-9ae9-36f183a98de9_rw_3840.jpg?h=c4cf4d210ba5ae16a452c929f148aa73)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/edb44e28-7310-4e45-834e-9e8105ead87e_rw_3840.jpg?h=f5e800df258ba58bd7e15898abf4ccf0)
The project had a tight timeline, and at the time I was living on residence at University. With the help of some friends, we created a makeshift studio setup in my dorm room to film the painting process and photograph the shoes, all in one day.
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/88c11bca-b54b-475c-9f8c-1bb3e11fa085_rw_1200.jpg?h=24702b416fa155f4373bdade2a88740a)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/2bbf0ebd-a876-4033-a509-6af43ae2e2ef_rw_1200.jpg?h=ba6671799ecea3772d82f056abdce820)
Working with the MKTG marketing team, the videos and photos were then used to create an online Instagram campaign promoting the Tridecas.
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/2fbbf038-4166-4ac2-8f5c-c9d79e5e94da_rw_1200.png?h=1ae71bb71b38fadc249297edabd397c0)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/68970f3f-a67c-4f90-9cc8-764a18dd93fb_rw_1200.png?h=23db16f8fc736114a81796e1e2ca8001)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/61a319d6-3a53-4db5-b981-0e5b60bf37e8_rw_1200.png?h=d19ddc704bf48cbcc7ed1c48b3c0f202)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/09bde72b-976d-4742-9151-0aebc095f563_rw_1200.png?h=b549401c66c36c1858468eb06f704965)
![](https://cdn.myportfolio.com/1e2e4d6f-fbb5-4212-8c6a-c42510ee775f/cd1f4d11-4a78-4089-a6ef-87ffb9a4bdfe_rw_1200.png?h=bc0e0524a42436f51720d9673155b81b)
Finalized Instagram Story Ad
Featured on the MKTG & Reebok Classic Canada Instagram pages.
Featured Artist: Janine Loo
Creative Direction: Janine Loo
Photography: Mateo Miranda Santarini
Additional Editing by Reebok Canada
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